Vera Bradley Files Form S-1 for Initial Public Offering

FORT WAYNE, IND (MMD Newswire) July 2, 2010 -- Vera Bradley Designs, Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock. Vera Bradley is a leading designer, producer, marketer and retailer of accessories, handbags and travel and leisure items. The number of shares to be offered and the price range for the offering have not yet been determined.

Robert W. Baird Co. is the book-running manager for the offering.
The preliminary prospectus may also be obtained directly from the Securities and Exchange Commission at www.sec.gov.
A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

About Vera Bradley: Friends Barbara Bradley Baekgaard and Patricia R. Miller founded Vera Bradley in 1982. Vera Bradley accessories, handbags, and travel and leisure items have recently been spotted on: Desperate Housewives, Brothers and Sisters, Entourage, Modern Family and in over 20 feature-length films as well as in celebrity gift lounges surrounding the 2010 Tony Awards, 2009 Daytime Emmys and 2009 Primetime Emmys. Today, Vera Bradley is sold through 3300 specialty stores as well as 31 Vera Bradley stores nationwide. Visit www.verabradley.com for a store near you or to learn more.

Vera Bradley Public Relations
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877-708 VERA (8372)

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